We will watch the above link to look at award winning advertisements of 2013.
AIDA is an acronym used in marketing and advertising that describes a common list of events that may occur when a consumer engages with an advertisement.
- A - attention (Awareness): attract the attention of the customer.
- I - interest: raise customer interest by focusing on and demonstrating advantages and benefits (instead of focusing on features, as in traditional advertising).
- D -desire: convince customers that they want and desire the product or service and that it will satisfy their needs.
- A - action: lead customers towards taking action and/or purchasing.
Using a system like this gives one a general understanding of how to target a market effectively. Moving from step to step, one loses some percent of prospects.
AIDA is a historical model, rather than representing current thinking in the methods of advertising effectiveness.
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